For good. For ever.®

Three Notch'd Road, Inc.

Charlottesville, VA

Amount Requested: $1,000 for General Operating Support

Mission: To promote the arts, including by promoting interest in and appreciation of music of the baroque era, sponsoring live musical performances, and educating audiences regarding baroque music.

Constituents Served: Our target population includes all persons within a radius of approximately 50 miles of the Charlottesville/Waynesboro/Staunton area. Our actual subscription series audiences are largely over the age of 50.  We attract younger audience members through free student tickets (K-12 and college) and free concerts played in local schools.  We have also provided free concerts for general and selected audiences of all ages at retirement communities, local libraries, and the Virginia School for the Deaf and Blind. The total live audience participation in 2014-2015 was about 2,000, including over 400 young listeners last year (ages K-college).  That does not include those reached by radio programming, our CD, and a growing YouTube presence.

Program Overview:  Our four primary areas of focus are, 1) Providing exciting, quality baroque music to the Charlottesville/Waynesboro/Staunton area,  2) Educating audiences by performing on period instruments and talking about the music, the composers and the instruments themselves,  3) Performing school concerts to make baroque music more accessible to young listeners, and 4) Developing  and expanding collaborative efforts with other local music groups, professional groups and institutions.

We perform our subscription concert series of at least 4 different programs to paying audiences (tickets are reasonable at $20 and all students attend free).  We also perform a number of free concerts for area schools, nursing homes, libraries and others. We educate audiences at each performance via program notes, comments from the stage and occasional pre-concert lectures. Free school concerts are a priority and are performed in conjunction with subscription series concerts as frequently as logistically possible (most of our musicians are from out-of-state). We want to continue to expand the number of performances to underserved groups, especially children and the elderly.  We plan ongoing expansion of the number and scope of those concerts, both as part of our mission and to serve as a significant cultural resource for the geographic area we serve.

We have developed a number of collaborations with local arts groups and institutions in Charlottesville, Harrisonburg, Waterford, Amherst, and further away in Williamsburg and Washington, D.C.  We would like to develop closer ties with the significant Staunton-area professional groups, including the Staunton Music Festival, the Heifitz Institute and Blackfriar’s Playhouse.

There is a unique cadre of musicians with the talent and skills to perform baroque music on period instruments.  We focus on engaging highly skilled musicians, acclaimed in their fields, to lend virtuosity and artistry to our performances.  This season we invited over 35 musicians to perform with us, including featured guest soloists such as bass, Peter Walker, soprano Jessica Petrus, soprano Elena Mullins, organist Christopher Jacobson and countertenor Ian Howell.

Current Operating Budget: $69,248

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