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Workshop: Developing an Annual Giving Plan
September 18, 2018 @ 9:00 am - 11:00 am
The annual fund serves to establish a base of individual donors that can involve, inform, and create connections with others to your organization. It secures a steady flow of income for programs and services, and provides a launching point for further fundraising efforts beyond this baseline. But what do successful annual fund campaigns look like and consist of? This session is an introduction to the key components of successful annual fund campaignsParticipants will walk away with a solid understanding of:
- Why the annual fund is considered the front line and foundation of all fundraising
- How to prepare for your upcoming year’s annual fund from evaluating the successes from your previous year’s campaign, as well as a series of known benchmarks
- Examples of how to get creative in your annual fund campaign
- How to engage and involve board members and other volunteers in the annual fund process.
